In 2024, our church’s daycare began operating independently, creating the need for a new name and visual identity. The goal was to develop branding that could stand confidently on its own while still offering subtle nods to the church’s kids’ branding through color, since both programs share the same space.

The final solution was a type-focused logo paired with a playful, inviting visual direction that reflects the joy, warmth, and energy of the children who attend each day.