Easter is one of the most significant Sundays of the year for first-time guests at church. With that in mind, the goal was to create a visual identity that felt bold, eye-catching, and typographically strong; something that would stand out and resonate with the Greensboro community.

At the same time, the branding needed to be flexible and cohesive across multiple platforms, working seamlessly from digital spaces to printed materials while maintaining a clear and recognizable presence.